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BizReport : Research archives : August 16, 2011

Google, Motorola deal may impact TV future

Add another destination for online giant Google - you're living room. With the announcement that Google will purchase Motorola Mobility many in the space wonder what is next.

by Kristina Knight

Paul Erickson, Senior Analyst, Consumer Electronics with IMS Research says the acquisition makes sense for Google, which has been looking for a way to add to it's market share for a long time.

"[This] deal places the company squarely in the fold of the world's most technologically aggressive cable TV companies," said Erickson. "With Google TV currently still in search of market traction, this deal allows Google to get closer to the video arena from the services side, versus the consumer side. Also, it allows Google to have direct presence at the front line of the world's most competitive market for deploying pay-TV applications to tablets and handsets."

Erickson went on to say that the Motorola acquisition may help Google more rapidly mature it's Android and Google TV offerings.

New research from In-Stat suggests that silicon television tuners will continue to be a hot market even with the maturation of online and mobile video. The silicon TV tuner market is expected to show nearly 7% CAGR growth through 2015 to reach $750 million.

Their forecasts predicts:

  • 80% of new TV shipments will include silicon tuners by 2015

  • US-based shipments will grow at a 22% CAGR

  • European shipments should reach 36 million by 2015

  • Tags: Google, In-Stat, Motorola Mobility, silicon TV tuners, television

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