News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook ditches Daily Deals
After four months of testing in places such as Atlanta, Dallas and San Francisco, Facebook has made the decision to ditch its Deals program despite acknowledging that there "is a lot of power in a social approach to driving people into local businesses".
Facebook's Daily Deals, a feature similar to that offered by the likes of Groupon and LivingSocial, is no more. This should not be confused with Check-In Deals which presents users with offers when they check in to locations via Facebook Places. Daily Deals - arranged by a sales team with local merchants - were emailed to Facebook users who signed up to the program.
No reason was given for the decision to ditch Daily Deals, but Facebook remains positive, saying "we remain committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories, and Check-in Deals."
Vinicius Vacanti, co-founder of Yipit.com, wasn't surprised to hear of Facebook's decision saying the Deals product had been "an underwhelming product and experience".
"I don't believe this means daily deals are not a viable business," Vacanti added. "It more suggests that large media and tech companies can't just 'turn on' daily deals and expect them to work. It has to be more thoughtfully integrated into their existing product."
- 44% of Twitter's 982 million accounts never used
- Report: Travel sites missing the data mark
- Brands: How mobile wallets can improve loyalty programs
- Survey: SMB's need more tax education
- 90% of marketers not trained in marketing performance, ROI
- Mobile plays significant role in the shopping habits of Boomers and Seniors
- Brands: Why Facebook ads may not be a cure-all
- Studies: Web performance impacting experience, Responsive Design slowing mobile sites
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...