News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore: 20% of global Internet users visited Amazon in June
Over a fifth of global Internet users visited Amazon's various websites during June, according to a report from comScore, as consumers continue to head online for convenience and best prices.
comScore's research into global retail and auction sites found that Amazon.com and its related regional subsidiaries attracted 282 million visitors in June, equivalent to 20.4% of the world's online population.
"While retail e-commerce has already grown to become a $150+ billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe," said comScore co-Founder and Chairman Gian Fulgoni.
"Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie."
Amazon was followed by eBay, which received 223.5 million visitors or 16.2% of the worldwide Internet audience across the same period.
The survey, which involved only users aged over 15 years accessing the Internet from a home or work computer, found eBay to be the second most-popular site receiving 223.5 million visitors or 16.2% of the global Internet population.
- Advertising Roundup: Analytics and mobile engagement
- How reviews from gift-givers can help brands
- 51% of Brits can not spot ads in search results
- Clean fraud and account takeover top UK businesses fraud concerns
- Survey: Elections worrisome for SMB owners
- Reports: Online crucial for SMBs
- 3 trends to watch in social marketing
- Expert: How extreme stacking can benefit retailers
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...