comScore: 20% of global Internet users visited Amazon in June

comScore's research into global retail and auction sites found that Amazon.com and its related regional subsidiaries attracted 282 million visitors in June, equivalent to 20.4% of the world's online population.

"While retail e-commerce has already grown to become a $150+ billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe," said comScore co-Founder and Chairman Gian Fulgoni.

"Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie."

Amazon was followed by eBay, which received 223.5 million visitors or 16.2% of the worldwide Internet audience across the same period.

The survey, which involved only users aged over 15 years accessing the Internet from a home or work computer, found eBay to be the second most-popular site receiving 223.5 million visitors or 16.2% of the global Internet population.

Tags: auction sites, comScore, ecommerce, global brands, online shopping, retail sites, survey, website traffic