Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : August 08, 2011
Data reveals United States of Android
New figures from comScore show Google's mobile OS accounts for a hefty portion of the smartphone market in the US and a new infographic from JumpTap illustrates the growing United States of Android.
The number of smartphone-wielding Americans jumped 8% from Q1 2011 to 78.5 million in Q2, according to comScore's latest figures.
Android grabbed 40% of the market, up 2%, among the 30,000 respondents to comScore's survey in June. In second place is Apple's iOS with 26.6%.
A new infographic from targeted mobile ad company Jumptap, based on data from its 83 million network of users, illustrates the geographic spread of smartphone users in the US.
It shows that consumers in the South and Southwest tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS. California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use.
While Android dominates the smartphone platform market, Jumptap's ad click-through rates revealed that Apple's iOS outperforms its rivals.
Tags: Android, Apple, mobile use, operating system, smartphone adoption, US, user demographics
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Study: Dirty Data a problem for marketers
- Top 3 things consumers really want from brands
- Surveys: Why social, mobile might rule the Super Bowl
- How new data collection techniques may impact your business
- NRF forecasts bigger spending this Valentine's Day
- Digital Roundup: Free and freemium models launched
- Banking industry figures show silver surfers avid users of Internet, mobile banking
- Top 3 holiday trends than will impact 2015
Featured White Papers
- Build Your Business Case For Social Selling
Are you ready to build your business case for social selling? Do you need some help? Download this PowerPoint deck... - The High Cost of Free: Does Online Video Quality Influence Consumer Perception of your Brand?
6 Billion hours of video are watched each month on YouTube .... That's almost 1 hour for every person on...