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BizReport : Mobile Marketing : August 25, 2011

Chomp: Paid apps on the rise for third month in a row

Chomp's most recent search analytics data reveals that entertainment and productivity app searches dominated during July and that paid apps are still on the rise.

by Helen Leggatt

chomp logo.jpgOver a billion apps are downloaded each month, but what are people loading on to their mobile devices? According to app search firm Chomp's data for July the most popular app searches across both Android and iOS were for movie, book, game and productivity titles.

For the third consecutive month a rise in paid apps was recorded, up 2% on June on both Android and iOS.

Top search queries on Android:

- Free
- Games
- Entertainment
- Utilities
- Music

Top app searches on Android:

- Dropbox
- WeatherBug
- Flash Player 10.3
- Spotify
- eBay

Top search queries on iOS:

- Games
- Adventure games
- Entertainment
- Puzzle games
- Utilities

Top app searches on iOS:

- Tweetbot
- Cut The Rope
- Instagram
- IMDb Movies and TV
- Spotify

Tags: mobile apps, mobile marketing, mobile search, search analytics

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