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BizReport : Mobile Marketing : August 25, 2011


Chatting apps and video options changing the face of mobile

One of the most rapidly changing areas of online marketing is the mobile space. Consumers are switching from smartphones to tablets, consuming more content and looking for better ways to shop and obtain branded information; that is pushing brands to try out new mobile options. Two new releases, one for 'talking' and one for video, offer two new ways to connect.

by Kristina Knight

CloudTalk has rolled out a new app allowing brands to 'chat' with consumers. Called Let's Talk, the social and business messaging app creates invitation-only discussion groups, private conversations and segments 'circles' of contacts for professional and social conversations.

David Hayden, chairman and CEO of CloudTalk said, "With 'Let's Talk,' you can communicate within your social and professional circles privately with many of the same communications options you love in the CloudTalk app."

The company already has plans for a private label app similar to Let's Talk which will leverage the platform to offer branded social conversations more economically for businesses.

Meanwhile the latest JumpTap STAT report finds that in 10 of the 14 US states in which Motorola is the preferred Google/Android device, Apple and Blackberry devices are the overall market leader. This suggests that Google could potentially push more into the those areas as mobile users adopt or upgrade more devices.

The report further found:

  • Android is pushing more traffic than other devices

  • Apple's iOS remains dominate in click-thrus, but hasn't cracked the 1% CTR yet

  • Overall click-thrus increased 11% for the 14-17 age demographic

  • Marketers have increased geo-targeting options
  • One more indicator that the mobile marketplace isn't slowing down: RTB mobile exchange has reached a rate of 8 billion monthly impressions; they are now partnering with TubeMogul to allow real-time bidding for mobile video ads. The RTB units will be available through TubeMogul's platform.

    Ernie Cormier, CEO and president of Nexage said, "Video ads create a triad of value; better experiences for customers, better campaign results for advertisers, and premium eCPMs for publishers and app developers. We are very excited about our partnership with TubeMogul, as it enables both of us to further advance the mobile advertising market."






    Tags: Cloudtalk, Jumptap, mobiile video, mobile chat, mobile devices, mobile marketing, mobile usage, Nexage, TubeMogul








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