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BizReport : August 29, 2011 Archive

August 29, 2011 Archive

Ecommerce | August 29, 2011

Facebook ditches Daily Deals

After four months of testing in places such as Atlanta, Dallas and San Francisco, Facebook has made the decision to ditch its Deals program despite acknowledging that there "is a lot of power in a social approach to driving people into local businesses". >>

Blogs & Content | August 29, 2011

How to incorporate gamification into your strategy

Gamification. If you haven't at least heard about it, you're probably tried to incorporate some kind of social games within your online strategy. Using rewards, status and reputation to build consumer interest and engagement is one of the oldest forms of marketing. But just having a game isn't enough. Read on for tips on how to build an engaging gamification strategy. >>

Social Marketing | August 29, 2011

IZEA: More marketers paying for social media mentions

Over half of marketers have admitted to giving a social media publishers a reward of some type in the expectation their brand or company will be mentioned on that publisher's social network, according to the findings of a survey by social media sponsorship (SMS) specialists IZEA. >>

Internet | August 29, 2011

Pew: Half of all Americans now use social networks

Six years ago just 5% of all Americans said they used social sites such as LinkedIn or Facebook. New usage data from Pew Internet reveals just how ingrained social media has become in the day to day lives of many. >>



Social Marketing | August 29, 2011

Platform takes bite out of daily deal sites

Restaurants are one of the favored categories within the daily deal space, and one forecasts indicates the online restaurant space could hit $3 billion by 2015. A new player to the deal space, BiteHunter, aggregates these deals so that users can find them more easily. The platform makes it simple for consumers to find dining out deals within a specific zip code, helping push more consumers through restaurant doors. >>

Advertising | August 29, 2011

Forrester: Interactive ad spend to push $77B by 2016

Look for an explosion to hit interactive advertising by 2016. According to a new Forrester Research forecast, the mediums will reach $77 billion by 2016; that is the same amount that advertisers are currently spending on television ads. Just over one-third of the interactive spend will be within the Search, Display, Mobile, Email and Social categories. >>