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BizReport : August 26, 2011 Archive

August 26, 2011 Archive

Social Marketing | August 26, 2011

Half of Australian businesses do not use social media

Australians are among the highest users of social media in the world yet the country's businesses have not kept pace with others around the globe and are missing out on the opportunity to connect with consumers. >>

Internet | August 26, 2011

Survey: 70% YoY rise in online shoppers across India

An extensive survey across cities and villages in India by market research firm JuxtConsult reveals a shift in online purchasing behavior that bodes well for the future of online shopping in the country. >>

Email Marketing | August 26, 2011

Top 3 tips to improve email engagement with student demographics

With universities and colleges back in session across the US, many brands are looking for ways to engage students between classes or during weekend school breaks. Between social networks, online video and mobile content consumption, brands are afraid their messages will get lost. One constant in students' lives, though, is email. >>

Ecommerce | August 26, 2011

Report: More than 80% consumers have shopped via mobile

Move over content, texting and social networking. Mobiles are also for shopping now. So finds a new report from L.E.K. Consulting, which indicates that two-thirds of mobile consumers have made at least one purchase via a smartphone or tablet and that nearly 40% are shopping each month from a handheld device. >>