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BizReport : August 24, 2011 Archive

August 24, 2011 Archive

Advertising | August 24, 2011

Survey: Brands betting on social for holidays

Many brands are looking to social to help push their name recognition to the next level this holiday season. According to the Bizo survey brands are betting that social shopping will take them into the fall season and then straight through to the holidays with increased awareness, which could lead to more conversions. >>

Social Marketing | August 24, 2011

Bunchball gamifies plug-n-play apps

Gamification is moving out of mobile and into the traditional web. Although some brands have included gamified apps within social networks, most have remained in the mobile or social worlds. A new Bunchball release changes that by allowing any website to integrate gamification apps within their structure. >>

Ecommerce | August 24, 2011

Cause Marketing: Women prefer brands that donate with each purchase

When faced with a choice between two brands that benefit a cause almost half of women would choose the one that donates with every purchase according to new by The Integer Group and M/A/R/C Research. >>

Social Marketing | August 24, 2011

Over a third of Facebook traffic comes from search engines

According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes. >>



Internet | August 24, 2011

eMarketer: Gen X watches more TV, online video than other demo's

Generation X consumes media across a variety of channels both traditional and digital. A new report from eMarketer finds the demographic consumes more TV than any other age segment and is the largest online video audience. >>