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BizReport : August 22, 2011 Archive

August 22, 2011 Archive

Ecommerce | August 22, 2011

Consumable items top in-app game purchases

A new report from Flurry Analytics reveals that over two-thirds of all items purchased in iOS and Android 'freemium' game apps are consumables with premium virtual currency being the top buy. >>

Social Marketing | August 22, 2011

Why pharma brands need to become social

Most people think of the social space as a place for friends to connect or a place for retail brands to engage by offering product information or coupons. But one expert suggests that the social space and pharmaceutical brands may find the biggest benefit from a social connection. >>

Research | August 22, 2011

What brands need to know about video consumers

Americans are consuming more video content, whether on television or the Internet, than ever, but many brands are still unsure how to connect. The key is understanding how consumers are engaging with video and what they are watching. >>

Mobile Marketing | August 22, 2011

IAB/John Lewis demonstrate effectiveness of rich media mobile ads

New research has proven the effectiveness of rich media mobile advertising and the importance of mobile-optimized landing pages as the ad click destination. >>

Ecommerce | August 22, 2011

Brands need more than deals for 2011 holiday shopping success

Looking toward the holiday season, retailers are probably expecting a high online shopping total. That is as it should be after the Q2 ecommerce totals reported by comScore earlier this month. However, a new report from Motista finds that etailers will need more than good deals, coupons and free shipping offers to truly engage 2011 holiday shoppers. >>

Advertising | August 22, 2011

Flaws found in Facebook zip code targeting

Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. >>