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BizReport : August 18, 2011 Archive

August 18, 2011 Archive

Mobile Marketing | August 18, 2011

How offline data, QR codes may impact mobile actions

Two moves in the mobile space may offer more insight into the marketplace for brands. JumpTap is set to analyze offline data to help mobile marketers better engage consumers while the Canada Post is using QR Codes to obtain real time data from their clients. >>

Email Marketing | August 18, 2011

3 Questions with Mad Mimi's Gary Levitt

Simplicity is the word of the decade with many small businesses and yet many advertising platforms make campaign creation anything but simple. Especially in email marketing, simple creation tools are few and far between, and yet with consumers going mobile and accessing email constantly, it is more important than ever to get email 'right'. >>

Social Marketing | August 18, 2011

Why ratings are more important than ever

Looking to spread a little good news about your product? Look for positive reviews and the consumers who share them. According to a recent Porter Novelli report, consumers are most likely to rate products and services that they are happy with; not those which under-performed. Although brands need to look for the bad as well as the good, it makes sense to focus on the consumers who are posting good to turn them into loyal consumers. >>

Ecommerce | August 18, 2011

Wealthy 'Super Greenies' trade sandals for a Lexus

The stereotypical image of a "green" consumer doesn't usually conjure up images of bling and luxury cars but a study by Scarborough Research shows that the greenest consumers of all are also some of the wealthiest. >>

Ecommerce | August 18, 2011

comScore: 20% of global Internet users visited Amazon in June

Over a fifth of global Internet users visited Amazon's various websites during June, according to a report from comScore, as consumers continue to head online for convenience and best prices. >>