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BizReport : August 17, 2011 Archive

August 17, 2011 Archive

Mobile Marketing | August 17, 2011

Survey: Mobile users will offer location for relevant information

Local targeted on mobile devices is hot but look for it to get much hotter. As mobile consumers begin using mobiles more often, they are realizing what there is to gain from mobile computing - primarily that more relevant information, ads and content can be readily found. More than half of mobiles are already looking for more localized information, according to one report. >>

Advertising | August 17, 2011

Survey: More UK advertisers to experiment with Facebook ads

New survey findings from Marin Software reveal that it's only a matter of time before UK advertisers who are yet to develop robust ad campaigns on Facebook begin experimenting with the platform. >>

Ecommerce | August 17, 2011

How video and ecommerce match up

With ecommerce on a record-setting pace do merchants still need to offer consumers more than a good deal? Of course. Today's consumer wants content as well as a good deal. Video is a more recent addition to many merchant's advertising options, but one that seems uniquely suited. Through video content merchants can highlight product information, unique uses and connect with shoppers in a new way. >>

Email Marketing | August 17, 2011

Campaigner's Back To School Primer

With an expected $68 billion to be spent over the next six weeks as parents get kids ready to go back to school, marketers across the US are trying to get their share. New details from Campaigner may help marketers better target back-to-school shoppers through email. >>



Advertising | August 17, 2011

Zip code targeting boosts Facebook ad CTRs two-fold

A company that had early access to Facebook's zip code ad targeting feature has released data showing that click-through rates were almost twice as high as that of ads targeted at city level. >>

Ecommerce | August 17, 2011

Store catalog iPad app launched by Google

Forests will sigh with relief and sales of firelighters may rise following the announcement of a new iPad app from Google that enables retailers to digitize print catalogs to provide engaging and social shopping experiences. >>