BizReport : August 16, 2011 Archive

August 16, 2011 Archive

Research | August 16, 2011

Google, Motorola deal may impact TV future

Add another destination for online giant Google - you're living room. With the announcement that Google will purchase Motorola Mobility many in the space wonder what is next. >>

Social Marketing | August 16, 2011

Report: Half socnet users 'addicted'

Fraudsters and phishers are following consumers into the social space. So finds a new reprot from Webroot. According to researchers more than half of social network users are 'addicted to socnets, but of perhaps more importance, the threats to the social space are increasing. Although many social networkers know how to protect their identity and information on socnets, the dangers will become more challenging to defend against. >>

Advertising | August 16, 2011

eXelate taps comScore for audience segment verification

A new collaboration between eXelate and comScore may offer brands a more secure feeling in their data transactions. comScore will now be analyzing and verifying eXelate's audience segments giving advertisers more confidence in the process. >>

Ecommerce | August 16, 2011

Harrods moves to strengthen global brand presence via tech, mobile

Following the launch of a GPS-based app to help customers in-store navigate around the massive luxury store, Harrods announces more digital initiatives that include an online magazine and transactional mobile website. >>

Search Marketing | August 16, 2011

How to use search on a global scale

Although search engines aren't new to the consumer base, more consumers are conducting search queries every day which makes it smart for brands to remain in the space as well. New data from Experian/Hitwise and comScore shows which engines are getting the most customer attention. A new tool from Optify may help brands better utilize global search. >>

Mobile Marketing | August 16, 2011

Hunch infographic reveals traits of iOS vs. Android users

According to new data from Hunch, the mobile platform you use may say a lot about who you are and what you do. >>