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BizReport : August 15, 2011 Archive

August 15, 2011 Archive

Ecommerce | August 15, 2011

Survey: Translated websites may improve global sales

As online shopping and research continues to grow, brands are looking for ways to engage shoppers outside their region and sometimes outside the country. The best way to do this? A new report from TransPerfect indicates website translation is key, unfortunately many websites are behind the times when it comes to actually translating their content. >>

Ecommerce | August 15, 2011

Chilled-out shoppers put higher monetary value on products

Shoppers in a state of relaxation will put a higher dollar value on products than if they were stressed, according to a new paper published in the American Marketing Association's Journal of Marketing. >>

Research | August 15, 2011

Movie makers may want to pay more attention to mobile, Hispanic demos

Summer is winding down in the US, and so is the blockbuster movie season. But, as Hollywood looks ahead to the holiday season, ad-makers may want to push to target more of the Hispanic and mobile demographics. According to a new report from Briabe Mobile and MocoSpace, Hispanic consumers are hungry for movie-related information and most are connecting to find reviews, showtimes and locations from mobile devices. >>

Social Marketing | August 15, 2011

'Photo envy' prompts Facebook users to book vacations

Wish you were there? Almost 1 in 5 Brits have been prompted to book an identical trip to that of a friend after seeing photos of their vacation on Facebook, according to new research from Teletext Holidays. >>

Blogs & Content | August 15, 2011

Reports: Mobile consumption skyrocketing, QR codes sought after

More consumers are in the mobile marketplace every day finds research from Gartner, but more than that, smartphones and a drive for more content is pushing mobile consumption. Of the 400 million mobile consumers worldwide, one-quarter are now smartphone/smart-device owners who are consuming more and more content. One of the biggest consumption places? The mobile QR/bar code. >>