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BizReport : August 12, 2011 Archive

August 12, 2011 Archive

Mobile Marketing | August 12, 2011

Ad recall, Apple products on the increase with mobile users

Tech ads, Entertainment, Automotive and Finance. These are just a few ad categories showing an increase in recall thanks to the mobile space. According to the recent Greystripe/Harris Poll survey, ad recall in the mobile space is increasing but there is quite a difference in recall among the different ad categories. As for how younger mobile users are engaging? It's all about the Apple finds news from Millenial Media. >>

Social Marketing | August 12, 2011

4 Questions with Fizziology's Jen Handley

As the social media space matures, many are looking into social as a way to better engage with and understand consumers. Fizziology is one platform helping social media make more sense to brands by analyzing and then explaining what posts, likes, shares and other social tips mean to the brand. I recently chatted with Jen Handley about the platform and why social media research is so important. >>

Mobile Marketing | August 12, 2011

Borrell: Majority of SMBs to use mobile marketing this year

Over 80% of small and medium-sized businesses plan to spend some of their annual marketing budget on at least one form of mobile advertising during the course of 2011, found new research from Borrell Associates. >>

Social Marketing | August 12, 2011

Facebook launches zip code targeting

Long used by direct mail marketers, zip code targeting is coming to Facebook, but the effectiveness of the program relies on the willingness of users to provide accurate details about where they live. >>