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BizReport : Mobile Marketing : August 09, 2011

1 in 5 would go shoeless rather than give up mobile phone

What would you sacrifice for a week rather than lose the use of your mobile phone? According to a recent study from location-based services firm TeleNav some would rather walk around barefoot than be parted from their mobile device.

by Helen Leggatt

telenav_logo.jpgMobile phone addicts are willing to give up life's pleasures rather than be parted from their mobile devices. Not surprisingly, smartphone users were more likely to be surgically attached to their mobile device.

But what would they give up to retain mobile connectivity? According to TeleNav's study they'd be more willing to give up the following for a week:

- 33% would rather give up sex of which 70% were women
- Many would give up their favorite tipple (70%), caffeine (55%) or chocolate 63%)
- 54% would give up exercise
- 22% would give up brushing their teeth
- 20% would give up their computer.

One in five respondents (21%) was even willing to go shoeless rather than phoneless - 43% of iPhone owners vs. 27% of Android users and a quarter of BlackBerry owners.
Smartphone users were much more likely (42%) than feature phone users (15%) to say their phone reflects their overall sense of style.

Recent research among teens in the UK found high levels of addiction to smartphones.

Tags: consumer insight, mobile marketing, mobile phone, smartphone

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