August 9, 2011 Archive

Advertising | August 09, 2011

Longboard Media taps eXelate for data monetization

Shopping vertical Longboard Media has tapped eXelate to better monetize data collected from their sites. Through the partnership, Longboard will utilize eXelate's DataLinX features, Audience eXtender and Tag Manager. >>

Advertising | August 09, 2011

Bizo, comScore partner for business-based metrics

Business marketers have more ways to analyze campaign performance. A new partnership between Bizo and comScore, creating the comScore Bizo Index, gives business-minded brands better access to buying segments. >>

Ecommerce | August 09, 2011

$1 in $10 spent online, how merchants can capitalize

With back-to-school shopping in full swing, merchants are finding more consumers connecting to them through online and mobile channels. Many of these consumers are buying online, but even those who research online and buy in-store offer a wealth of information to merchants. Here's how merchants can turn back-to-school lessons into a profitable holiday shopping season. >>

Trends & Ideas | August 09, 2011

QR codes to start appearing on Nissan vehicle window stickers

The auto industry is making good use of QR codes. Earlier this year the U.S. Transportation Department and the U.S. Environmental Protection Agency unveiled new designs for fuel efficiency information labels found on new vehicles and now Nissan are employing them as "silent salespersons". >>

Social Marketing | August 09, 2011

LivingSocial reveals which deals most popular

Deals, deals, deals. Inboxes bulge with deals on a daily basis as consumers seek out money-saving ways to enjoy life. But what are they actually buying? One daily deals operator has released details of what its members are snapping up. >>

Mobile Marketing | August 09, 2011

1 in 5 would go shoeless rather than give up mobile phone

What would you sacrifice for a week rather than lose the use of your mobile phone? According to a recent study from location-based services firm TeleNav some would rather walk around barefoot than be parted from their mobile device. >>

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