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BizReport : August 8, 2011 Archive

August 8, 2011 Archive

Advertising | August 08, 2011

Two moves to enhance ad experience for brands, consumers

Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. >>

Search Marketing | August 08, 2011

New WordStream tool to map keywords for performance

Do you wonder, even if you're getting clicks, how your keywords are actually performing? Many search marketers do and a new tool from WordStream may help in that analysis. Released today, the AdWords Performance Grader analyzes keywords to help marketers see where improvements to search campaigns can be made. >>

Mobile Marketing | August 08, 2011

Smartphone users asked where and why they scan QR Codes

QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them to scan. >>

Mobile Marketing | August 08, 2011

Data reveals United States of Android

New figures from comScore show Google's mobile OS accounts for a hefty portion of the smartphone market in the US and a new infographic from JumpTap illustrates the growing United States of Android. >>



Ecommerce | August 08, 2011

Survey: Consumers most loyal to regular discounts, not one-offs

Looking ahead to the holiday shopping season, merchants are digging out discounting options - coupons, free shipping, deals of the day. But according to new data from RetailMeNot, most consumers (82%) are more loyal to merchants offering regular discounts, not one-offs or occasional coupons. So, should your holiday strategy begin early this year to engage and build up a more loyal base? >>

Mobile Marketing | August 08, 2011

Mobile connections skyrocketing, Android winning battle so far

As more consumers trade in feature phones for smartphones, adopt tablets and make Internet connections at home, during the morning commute and in the office, savvy marketers wonder when and how these consumers are connecting. According to several reports, Android is beginning to push more consumers online, but Apple's iOS continues to win the ad war. How do the numbers breakdown? >>