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BizReport : August 5, 2011 Archive

August 5, 2011 Archive

Advertising | August 05, 2011

Two acquisition deals to change mobile, online for advertisers

comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how. >>

Ecommerce | August 05, 2011

Group-buying gripes growing among consumers

Consumers, blinded by the lure of a great deal, aren't paying attention to the finer details, according to consumer complaint observations by both the Consumer Federation of America and Internet watchdog At the same time, some merchants aren't making their terms and conditions crystal clear. >>

Ecommerce | August 05, 2011

4 Questions with Searchandise CEO John Federman

As the holidays pull closer, merchants are looking for more ways to find and engage online shoppers. While both mobile and ecommerce have seen steady increases throughout 2011, most merchants rely on the holidays to make the bulk of their year's sales. >>

Mobile Marketing | August 05, 2011

How to better the mobile experience

The Internet is buzzing with the possibilities for personalized online experience; no place is better for a personalized experience than mobile. Yet according to several reports, mobile ads and many mobile websites aren't connecting with the consumer. Here are a few tips to improve your site's mobile experience - before the holiday rush hits. >>

Trends & Ideas | August 05, 2011

New study reveals toddlers toying with technology

The children of Generation Y moms are being introduced to technology much earlier in life than those born of Generation X moms, found new research from Parenting Group. How young, you ask? Try 2 years of age. >>