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BizReport : August 4, 2011 Archive

August 4, 2011 Archive

Ecommerce | August 04, 2011

RatePoint: First impressions formed online, before visiting in-store

They say you never get a second chance to make a first impression, but in the case of businesses, that first impression may be made before the customer sets foot in a store. According to new research from RatePoint, a majority of consumers form an opinion on stores by looking at online reviews. >>

Social Marketing | August 04, 2011

Marketers dissatisfied with social media monitoring tools

A priority for marketers using social media is to keep track of online chatter about their brands. However according to a recent survey from digital agency Web Liquid few are enamored with their current social analytics tools. >>

Internet | August 04, 2011

Does your business know what business journalists do online?

It's not just consumers who search the Internet for news. Business journalists also trawl social networks, blogs and microblogging sites to find topics to write about and industry experts to query. Results of the 2011 Arketi Web Watch Media Survey suggest businesses should put themselves where journalists can find them to get better media attention. >>

Mobile Marketing | August 04, 2011

Non-Instrusive ads key for mobile says expert

In mobile, advertising is all about the connection, but a recent report from The Relevancy Group, commissioned by Pontiflex, indicates that the connection isn't happening just yet. Pontiflex CEO Zephrin Lasker says keeping mobile ads simple and non-intrusive is the key. How can mobile brands do this and still maintain a branded presence? >>



Trends & Ideas | August 04, 2011

Teens in UK addicted to smartphones

Just under half of British kids aged between 12 and 15 now own a smartphone, according to new stats released today by UK regulator Ofcom, with many reporting high levels of addiction. >>

Blogs & Content | August 04, 2011

Conde Nast takes on mobile, Hearst closes Lagardere buy

Hearst Corporation has completed its acquisition of Lagardere SCA. Conde Nast has subscribed more than 200,000 digital users. Is publishing dead? Not according to new announcements from two of the world's largest publishers. >>