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BizReport : Ecommerce archives : July 21, 2011


Wantsa addition says 'Let's Make A Deal, Merchants'

Consumers are looking for deals. They're signing up with sites like LivingSocial and Groupon daily and that is leaving retail brands looking for ways to engage them without breaking the bank. A new offering from Wantsa might help by helping brands make a deal for their daily deal offerings.

by Kristina Knight

The problem with daily deals is that many brands offer too much for too little - according to many experts, the deal is great if it gets a consumer in the door. But the experience has to leave the consumer wanting more or there is no real benefit.

The 'deal exchange' offering from Wantsa is a different take on the daily deal - rather than a merchant 'giving away for the store for free', their interface allows consumers to request deals for merchants they are interested in.

"Merchants are tired of being sold 'clicks to a website' when what they really want are customer transactions and revenues. Wantsa is uniquely positioned to transform the online advertising industry away from 'cost per click' by offering the first 'cost per result' deal exchange," said David Strebinger, CEO of Wantsa. "Wantsa's solutions enable publishers to deliver ongoing, tangible results that merchants and advertisers care about: qualified customers, purchases, consumer data, and customer engagement."

For example, rather than a restaurant offering 50% off a dinner for four people, a single consumer clicks into the Directory Listings, finds a specific restaurant and asks that restaurant to make a deal. End result: rather than the restaurant getting a random consumer who may or may not return, it's likely that a consumer already engaged with their products is coming in.

"Think of Wantsa as a major evolution of Ad networks. The only difference is that instead of creating an Ad that results in a click, companies are creating offers that result in real consumer transactions," said Atif Hussein, Head of Product and Engineering for Wantsa.

Wantsa's Request A Deal button can be integrated into any online or mobile site offering Directory Listings.






Tags: daily deals, ecommerce, ecommerce deals, online shopping, Wantsa








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