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BizReport : Mobile Marketing : July 08, 2011


Smartphones, tablets not replacing computer finds report

As technology advances many old favorites are being replaced by smart-devices. Rather than setting an alarm clock, for examply, smart-device owners set up their device to wake them. Rather than carrying both an MP3 player and a smart-device, they are choosing only the smart-device. But, one thing remains sacred for these tech-gurus: the personal computer.

by Kristina Knight

According to research from Prosper Mobile Insights, the personal computer or laptop is still favored by most mobile consumers. The survey found that 56% of mobile consumers still use their computers to logon to the Internet and make purchases, even though many are becoming more comfortable making purchases directly from a mobile phone or tablet.

And, although many are quite attached to their devices, they are more concerned with service plans - data usage, 3/4G connectivity, etc. - than with having the very latest smartphone or tablet.

A full copy of the report can be downloaded here.

Although smartphones and tablets aren't replacing computers just yet, they are using mobile devices for more and more actions. For example, more than 50% of survey respondents report they are 'somewhat' or 'very comfortable' making ecommerce purchases from a mobile device. Already many consumers are using their smart-devices rather than traditional alarm clocks (61%), GPS units (52%) and digital cameras (44%).

And don't think Ma Bell will continue handing out new telephone numbers as more people purchase smarthphones and tablets. About 40% report they've given up traditional land-lines and more than one-third are using mobile phones or tablets rather than MP3 players or video cameras.

Of the 234 million American consumers with mobile phones, 78 million are now smartphone subscribers. Those with smartphones are still texting most often with their device, but nearly 40% are now using mobile browsers and downloading apps. As for where they surf mobilly, 28% are accessing their social networks.






Tags: comScore, mobile consumption, mobile content, mobile marketing, mobile phones, Prosper Mobile Insights, tablets








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