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BizReport : Social Marketing : July 28, 2011


Shoutlet launches updated analytics, reporting tools

With the ad budgets within social marketing set to increase about 10% this year, marketers are looking for a bigger bang for each dollar spent. Rather than seeing traffic increases or profile 'likes' or 'shares', brands want to know if those ad impressions are leading to sales, building loyalty or drawing in new customers. An update to Shoutlet's analytics platform may help fill in some of that information.

by Kristina Knight

"As social media becomes a bigger priority for brands, the challenge to effectively measure the time and resources spent on developing and building an online presence intensifies," said Jason Weaver, CEO of Shoutlet. "Without the right tools, brands will find it increasingly difficult to grow their social media presence if they can't justify the efforts already being made. In order to stay competitive, they will not only need to expand their social reach but to also measure that reach against business goals and the bottom line - two factors that served as the foundation of Shoutlet's new analytics solution."

The Shoutlet updates include an interpretation of social metrics - so rather than seeing that an ad was viewed three times, the advertiser would see a graphic showing how effective that impression was. Knowing not only that an impression was served by that it led to a website visit, that it was shared or that it led to a conversion helps brands understand how campaigns are performing from the first day through the end of a campaign.

The reporting tools are integrated with the platform's Shout Tracker, allowing brands to see how other conversations are going and to include relevant brand posts to their streams.






Tags: Shoutlet, social ads, social marketing, social marketing analytics, social media








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