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BizReport : Mobile Marketing : July 22, 2011

ScanLife's barcode scan processing numbers soar

Mobile barcode firm ScanLife reveals it's now processing more than one barcode scan per second. One year ago it was processing just 10 per minute.

by Helen Leggatt

scanLife_logo.jpgBarcode scanning is on the rise. This is mostly due, says ScanLife, to a huge rise in the number of consumers who have the ability to scan barcodes on their smartphones. The company estimates around 45 million people in the US now has the ability to read barcodes, or QR codes.

The number of 2D barcodes being scanned now exceeds 1D scans. Indeed, 45,000 2D barcodes were generated on ScanLife's platform in Q2 2011, a 300% year on year increase.

In addition, over 400,000 unique UPC codes on products were scanned by the ScanLife app in a single month. The number of females scanning barcodes increased 13% and the 35-44 age-group increased 8% from Q1 2011 demonstrating "a continued trend toward the mainstream".

What are people scanning? ScanLife found that everyday items such as food and drink (35%) and health and beauty (18%) were the most-scanned products, followed by books (13%), DVDs (12%), electronics (10%), toys (5%), games (4%) and office products (2%).

ScanLife sees scans from over 125 different countries every day the top 10 being:

1. America
2. Canada
3. Spain
4. UK
5. Denmark
6. France
7. Mexico
8. Germany
9. Netherlands
10. Brazil

Tags: 1D barcode, 2D barcode, barcode scanning, mobile app, mobile marketing, QR code, trends

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