News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: YouTube, iPhone tops for video viewing
Viewers are consumed with video content. Whether on the computer or on mobile devices, the amount of video content viewed each month continues to increase. According to two reports, however, two platforms are leading the way: iPhones and YouTube.
According to Vuclip's July 2011 Global Video Insights Report, consumers are watching video content through iPhones more than any other mobile device. Vuclip's numbers find iPhones are leading the video race in Saudi Arabia, United Arab Emirates, China and Singapore.
"July marks a major inflection point in the smartphone race," said Nickhil Jakatdar, Vuclip CEO. "While we know Apple is a media darling in North America and Europe, it's interesting to see that it's now become an increasingly popular smartphone in international markets in terms of mobile video consumption."
BlackBerry is also popular with video viewers; there were seven different BlackBerry models on the Top 10 Devices list.
As for ads on mobile devices, Windows Phone 7 saw ad impressions increase 31% (quarter to quarter) according to a recent Millenial Media report. The iPhone held a 17% share of ad impressions, leading the mobile list; Apple's total impressions (iPhone, iPad, iPod Touch) increased by 18% quarter to quarter.
According to comScore 178 million American consumers watched an estimated 16.8 hours of online video for the month of June. More than six billion video sessions were launched for the month, with most launching from Google's YouTube hub. Google/YouTube viewers watched more than 324 minutes each while Vevo, the second-most-watched platform, accounted for only about 112 minutes per viewer. Yahoo and Microsoft sites accounted for about 30 minutes of viewing time each.
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...