Reports: YouTube, iPhone tops for video viewing

Viewers are consumed with video content. Whether on the computer or on mobile devices, the amount of video content viewed each month continues to increase. According to two reports, however, two platforms are leading the way: iPhones and YouTube.

by Kristina Knight

According to Vuclip's July 2011 Global Video Insights Report, consumers are watching video content through iPhones more than any other mobile device. Vuclip's numbers find iPhones are leading the video race in Saudi Arabia, United Arab Emirates, China and Singapore.

"July marks a major inflection point in the smartphone race," said Nickhil Jakatdar, Vuclip CEO. "While we know Apple is a media darling in North America and Europe, it's interesting to see that it's now become an increasingly popular smartphone in international markets in terms of mobile video consumption."

BlackBerry is also popular with video viewers; there were seven different BlackBerry models on the Top 10 Devices list.

As for ads on mobile devices, Windows Phone 7 saw ad impressions increase 31% (quarter to quarter) according to a recent Millenial Media report. The iPhone held a 17% share of ad impressions, leading the mobile list; Apple's total impressions (iPhone, iPad, iPod Touch) increased by 18% quarter to quarter.

According to comScore 178 million American consumers watched an estimated 16.8 hours of online video for the month of June. More than six billion video sessions were launched for the month, with most launching from Google's YouTube hub. Google/YouTube viewers watched more than 324 minutes each while Vevo, the second-most-watched platform, accounted for only about 112 minutes per viewer. Yahoo and Microsoft sites accounted for about 30 minutes of viewing time each.

Tags: comScore, Millennial Media, mobile content, mobile video, online video, video content, Vuclip

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Nick Stamoulis

Clearly video marketing is well worth the time. I think a lot of companies believe they need professional videos in order to have success, but that's not true. You can shoot an informative video with a little point and shoot or webcam.

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