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BizReport : Social Marketing : July 22, 2011

Many Places remain unclaimed on Facebook

Have you claimed your Place on Facebook yet? Many local business owners haven't which is why Facebook has started asking users who stumble across unclaimed Places Pages "Do you know the owner?"

by Helen Leggatt

facebook_places_logo_2011.png.gifWhen Facebook launched its location-based check-in feature Places about 12 months ago it created associated Places Pages for local businesses to manage and customize.

Businesses can claim their Places Page by proving to Facebook they own the business. Owners whose businesses have not yet been allocated a Places Page can create one from scratch.

However, as Inside Facebook reports, Facebook has been unable to contact all owners of unclaimed Places Pages and is harnessing the power of social to solve the problem.

A link on all unclaimed Places Pages now asks visitors "Do you know the owner?" and requests that if they do they provide a name or contact email address to enable Facebook to follow up.

Businesses that claim their Places Page are able to customize and manage business information such as address, contact information, hours of business, profile picture as well as maps and directions.

At the time of writing, ads can not be targeted to those who check-in to a Places Page.

Tags: check-in, local business, location-based, social media, social network, targeting

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  • Businesses have to find and claim any and all profiles they can find. You never know how a potential customer is going to find you, so you have to make sure every touch point is optimized properly and accounted for. Local and social profiles especially!



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