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BizReport : Blogs & Content archives : July 20, 2011

Hosting an online conference? There's an app for that

As the excitement of online conferences continues to grow, conference developers and sponsors are looking for more ways to engage conference goers. A new addition to ON24's platform may help. This week ON24 launches their Widget Architecture app, said to increase engagement and interactivity within the online conference space.

by Kristina Knight

The new widget can:

  • Integrate Yammer feeds into webcasts

  • Allow for posts and responses about events

  • Connects to LinkedIn and Facebook feeds so that attendees can generate leads

  • Allow for brainstorming sessions or generate feedback on events
  • The beauty of the product is that developers need only create one widget; that widget can be made available on multiple Flash-based solutions with ON24's Platform. Conference or event information can be updated to make it simpler for attendees to find the information they want in a flash. Third-party developers can also use the platform to upload Flash-based applications to the ON24 platform.

    "For example, in an ON24 town hall meeting webcast with an executive presenting to employees, they can use the widget to discuss the presentation with each other, brainstorm ideas and provide real-time feedback," said David Stewart, Vice President of Product Management, Yammer.

    Why worry about the engagement factor for online events since the content is available before and after the actual event happens? Data from the Virtual Edge Institute finds that motivations and actions are nearly equal at offline and online events. Just as attendees like to network at physical events, the report finds they're also networking and sharing event information (41% tweet or text) online event information to their contacts. Just over half (51%) of physical-event attendees tweet and text event information.

    More than 50 widgets are currently offered within the platform.

    Tags: conference apps, lead generation, ON24, virtual conferences, Virtual Edge Institute, virtual events, Yammer

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