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BizReport : Trends & Ideas archives : July 06, 2011


Gartner: Gaming spending to move up a level

Spending on games is set to move up a level, predicts Gartner, as consumers splash out on titles to keep them entertained on their mobile devices.

by Helen Leggatt

Worldwide consumer spending on video game hardware, software and online gaming is expected to top $74 billion in 2011, driven by mobile gaming, according to a new report from Gartner.

The research firm estimates in its Market Trends: Gaming Ecosystem, 2011 report that spending on video games in 2011 will be up by 10.4% compared to $67 billion in 2010.

Software sales will make up $44.7 billion of the total, predicts Gartner, while hardware will account for $17.8 billion and online gaming $11.9 billion.

A large part of the growth can be put down to the increasing use of smartphones. Mobile gaming is expected to see its market share grow from 15% in 2010 to 20% by 2015.

"As the popularity of smartphones and tablets continues to expand, gaming will remain a key component in the use of these devices. Although they are never used primarily for gaming, mobile games are the most downloaded application category across most application stores," said Tuong Nguyen, principal research analyst at Gartner.

"For this reason, mobile gaming will continue to thrive as more consumers expand their use of new and innovative portable connected devices."






Tags: consumer spending, entertainment, gaming, mobile games, spending forecast








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