RSS feed Get our RSS feed

News by Topic

BizReport : Trends & Ideas archives : July 06, 2011

Family tech use study reveals 'like father, like son'

Think it's just teens that are surgically attached to their tech gadgets? Think again. A new study from the Barna Group found that parents are just as dependent on technology as their kids.

by Helen Leggatt

The technology gap in families is small, found Barna's research. While the traditional view is that tweens and teens are streets ahead in terms of technology knowledge and use, in reality parents are using their mobile devices and surfing the Internet almost to the same degree as their kids.

Among families in which parents are still in their 30s and 40s the technology gap narrows further still.

Youngsters use technology to listen to music, text, and play video games more so than their parents but, when it comes to watching television and movies and using the Internet time spent is about the same.

Furthermore, the survey found that parents are more likely to report regular use of mobile devices and the Internet than their children.

With every family member's head stuck in a screen, you'd think that technology would have a negative effect on family life but that's not the case, found Barna. Almost one-third of parents believe technology has made their family life better, and almost half of tweens and teens think technology's influence is positive.

Tags: consumer behavior, family, Internet use, mobile technology, research

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.