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BizReport : July 26, 2011 Archive

July 26, 2011 Archive

Social Marketing | July 26, 2011

Reports: Online shoppers influenced by social

The Quarterly Digital Intelligence Briefing (Q2 2011) from Adobe and Econsultancy finds that 90% of marketers place value on traffic volume - the more people coming to their websites from social media the better, they believe. However only about one-third are actually measuring the traffic volume online while nearly 60% measure mobile traffic volume. Is that a disconnect? >>

Social Marketing | July 26, 2011

EPiServer reveals rise of the social media manager in the UK

Businesses in the UK are on the lookout for experienced writers with tons of patience and a good sense of humor as they realize their need for social media or community managers, according to a new survey from web engagement firm EPiServer. >>

Mobile Marketing | July 26, 2011

Mobile web users' need for speed not being satisfied

According to a new global study mobile Internet users expect a website to load on their mobile device at least as fast as it does on a desktop or laptop computer. Does yours? >>

Blogs & Content | July 26, 2011

Study: Video more important to younger men

Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically men, are watching more online video content. Some are even spurning television for the Web. >>

Advertising | July 26, 2011

TRUSTe: Consumers remain suspicious of online behavorial advertising

Most consumers are now aware of online behavioral advertising, but are they happier to be tracked? A new survey from Internet security firm TRUSTe reveals consumer trust levels and perceptions surrounding online behavioral advertising. >>

Advertising | July 26, 2011

Want better ROI? Study shows it's in ad placement

As people spend more time with content, whether online or offline, everyone is trying to figure out how best to engage through that content. Should brands focus on print? Is online the answer? What about mobile? What about video. These are questions without solid answers in many cases, but some new analytics may show savvy marketers where to go. >>