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BizReport : July 25, 2011 Archive

July 25, 2011 Archive

Mobile Marketing | July 25, 2011

4 Questions with Vdopia's Saurabh Bhatia

With video streams skyrocketing, more brands are looking for more ways to engage through video, online and through mobiles. Vdopia's new .VDO format, while similar to Flash, requires no installation on consumers' mobile devices, giving advertisers one more video option. >>

Mobile Marketing | July 25, 2011

Survey: How people really want to use smartphones

How to consumers want to communicate on their smartphones? The answer may surprise you. Click to call may be getting attention from advertisers - and platforms selling the services - but new data from a CloudTalk survey finds that consumers aren't all that interested. According to the report, only about 43% of smartphone users are interested in talking. Instead, they want to text or email. >>

Ecommerce | July 25, 2011

Platform takes group couponing to the mom

Consumers are logging on to group couponing and daily deals sites in huge numbers, but that growth in businesses isn't helping many of the businesses offering coupons. Rather than creating a loyal new client base, many are getting 'one-offs' - consumers coming in for the deal and never returning. A new site is hoping to change that by getting local moms on board with local businesses. >>

Ecommerce | July 25, 2011

NRF: Economy forces parents to restrain BTS spending

The NRF's 2011 Back-to-School survey is out and it reveals that parents will be scouring bedroom closets and desks to take stock of what their children already have before making any purchase decisions. >>



Search Marketing | July 25, 2011

Mobile 8% of all paid search clicks

The latest Mobile Search Report from search agency Latitude Digital Marketing reveals paid search clicks on mobile accounted for 8% of total paid search clicks and that this is expected to reach double figures by year end. >>

Mobile Marketing | July 25, 2011

YouGov: Mobile users ignore annoying, intrusive ads

Smartphone users see ads on their devices all the time, but are they paying them any attention? The findings of a recent YouGov survey in the UK reveal that although mobile users tolerate ads, most ignore them and find them intrusive. >>