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BizReport : July 22, 2011 Archive

July 22, 2011 Archive

Social Marketing | July 22, 2011

Many Places remain unclaimed on Facebook

Have you claimed your Place on Facebook yet? Many local business owners haven't which is why Facebook has started asking users who stumble across unclaimed Places Pages "Do you know the owner?" >>

Mobile Marketing | July 22, 2011

Aprimo release connects mobile, email in one solution

In the US more than 170 million consumers own a mobile phone and nearly 80 million of those are smartphone owners. Added to that, most keep their phones close by at home, at work and on the go, which leaves them open to contact from trusted brands, websites and marketers. It is no wonder then that so many brands are moving in to the mobile space; one new release helps brands connect with consumers with SMS messaging. >>

Mobile Marketing | July 22, 2011

ScanLife's barcode scan processing numbers soar

Mobile barcode firm ScanLife reveals it's now processing more than one barcode scan per second. One year ago it was processing just 10 per minute. >>

Ecommerce | July 22, 2011

Placecast releases self-serve ecommerce alert

Placecast has released a shopping tool that may help small businesses better connect with mobile shoppers. Called ShopAlerts Self-Serve, the tool gives smaller merchants the ability to launch mobile promotions. The ShopAlerts platform sends mobile messages to shoppers when they enter or near a shop they've opted into. >>

Search Marketing | July 22, 2011

Reports: How search remains relevant

The numbers haven't changed much over the past few years: Google remains a front runner in the search wars. But as the Internet matures, consumers are using search differently. Primarily they are looking for specific, branded items. Those changes in use are changing how advertisers use search, too. >>