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BizReport : July 21, 2011 Archive

July 21, 2011 Archive

Advertising | July 21, 2011

How personalization can work in the anonymous online space

As ad personalization gets more buzz marketers are increasingly trying to personalize everything from email messages to tweets. Many, unfortunately, choose the simple way - a name. That isn't how good personalization works, according to one expert. Without further ado, his tips for good web personalization. >>

Mobile Marketing | July 21, 2011

How to engage shoppers in-store through mobile

Consumers are changing their shopping habits. From shopping more often online to utilizing QR scanners in-store to get coupons and other discounts, it is rare that today's shopper is 'alone' in the process. How can brands engage these mobile shoppers in-store? >>

Ecommerce | July 21, 2011

Wantsa addition says 'Let's Make A Deal, Merchants'

Consumers are looking for deals. They're signing up with sites like LivingSocial and Groupon daily and that is leaving retail brands looking for ways to engage them without breaking the bank. A new offering from Wantsa might help by helping brands make a deal for their daily deal offerings. >>

Ecommerce | July 21, 2011

Mobile web trumps online in search for new auto

Consumers in the market for a new automobile are using their mobile devices as research tools. New data published by Jumptap shows traffic to mobile versions of automotive websites is accelerating at a much faster rate than traffic to online versions. >>



Internet | July 21, 2011

Pour spelling halfs sails

Have you ever visited a website and found that "there deals" are better than anyone else's or that the "benifits" of using their online store are too numerous to mention? Did you click away? Many do and, according to one online entrepreneur, bad spelling can cost a business dearly in revenues. >>

Ecommerce | July 21, 2011

Better prices, no queues and wider choice reasons to shop online

The vast majority of shoppers consider the Internet the place to find the best deals, according to new research from price comparison website Shopping.com, and the British Retail Consortium shows high street sales in the UK fell in June. >>