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BizReport : July 20, 2011 Archive

July 20, 2011 Archive

Mobile Marketing | July 20, 2011

Hyperlocal network connects through mobiles

Add another localized connection to your marketing mix. Today real-time offer and update hub Chalkboard launches in the US; the platform has become a hit in Southeast Asia. The platform helps connect local businesses with consumers, offering real time updates and deals to consumers within a specific area. >>

Blogs & Content | July 20, 2011

Hosting an online conference? There's an app for that

As the excitement of online conferences continues to grow, conference developers and sponsors are looking for more ways to engage conference goers. A new addition to ON24's platform may help. This week ON24 launches their Widget Architecture app, said to increase engagement and interactivity within the online conference space. >>

Email Marketing | July 20, 2011

MailerMailer: Consumers wary of email subject line personalization

MailerMailer has released a new report that reveals using an email recipient's name in the subject line has little or no effect on click rates. >>

Email Marketing | July 20, 2011

B2C email list prices down 49% since 2006

Worldata's five-year trend report has been released and reveals permission-based business-to-consumer email list prices have dropped dramatically since 2006. >>

Advertising | July 20, 2011

Number of Fan acquisition ad campaigns on Facebook up 1900% YoY

Research released this week by London-based Facebook marketing firm TBG Digital reveals the number of paid brand advertising campaigns on the social network aimed at acquiring new Fans skyrocketed over the past year. >>

Research | July 20, 2011

Reports: Mobile usage changing device to device

In the mobile landscape it's important to know not just who is accessing the web but how. According to some experts mobile consumers are looking for different things when connecting through a smartphone versus a tablet or a laptop. How can you engage? >>