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BizReport : July 19, 2011 Archive

July 19, 2011 Archive

Advertising | July 19, 2011

High demand for Facebook ads pushing up prices

Good news for brands that are active on Facebook. Efficient Frontier's latest Global Digital Marketing Performance Report says their Fan bases will double year-over-year come October. But there's bad news, too. >>

Blogs & Content | July 19, 2011

Expert: Video needs content development

Online video, whether viewed through PC, mobile or tablet device, is coming of age. Once thought of as a way for people to share funny caught-on-camera type moments, there are now professionally produced shows running online-first, advertising options and second-run content vying for attention amidst the user-generated content. How can brands better connect? Throught better content. >>

Mobile Marketing | July 19, 2011

3 Questions with Mahi de Silva

This month, two additions have been made to Opera Software's AdMarvel platform: First the Open Mobile Audience Network and a new bidding system. The Audience Network gives user and device analytics to help mobile marketers better engage; meanwhile, the bidding system is just that: mobile publishers and advertisers get real time information to bid on ad impressions. >>

Mobile Marketing | July 19, 2011

Myxer survey reveals habits of mobile shoppers

It's convenient, easy on the pocket, and "cool". These are the top reasons why people shop from their mobile phones, according to a new study from Myxer. >>



Mobile Marketing | July 19, 2011

Marketers spend on mobile web ads, in-app ads less so

A new survey conducted by the Interactive Advertising Bureau reveals that, despite in-app rich media opportunities most marketers are directing ad spend at mobile web display ads. >>

Ecommerce | July 19, 2011

Why etailers need real time data

As more consumers look online for product infromation, price comparisons and final purchases, merchants are pushing their product online, as well. The problem with simply creating an ecommerce site is that consumers may not find your specific store in the noise of millions of other stores. Comparison shopping engines were created to help merchants stand out by offering products according to price. >>