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BizReport : July 18, 2011 Archive

July 18, 2011 Archive

Research | July 18, 2011

Reports: YouTube, iPhone tops for video viewing

Viewers are consumed with video content. Whether on the computer or on mobile devices, the amount of video content viewed each month continues to increase. According to two reports, however, two platforms are leading the way: iPhones and YouTube. >>

Advertising | July 18, 2011

Platform targets ads based on context, location

Local marketers may get a leg up on the competition through a new hyperlocal ad hub. Today, Local Yokel Media, an online marketplace focused on hyperlocal ad impressions, launches. The platform is set up to serve impressions to consumers in very specific geographic areas. >>

Ecommerce | July 18, 2011

Report: Consumers not stymied by online security concerns

When it comes to the concerns about online security, US consumers may be all bark and no bite. New data out from Symantec finds that while US shoppers know there are security issues in the online space, they continue to act as if their information will never be stolen. While about 75% report they've bailed on an online purchase that seemed iffy, security-wise, only about 15% are using secure connections while on social media. >>