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BizReport : July 14, 2011 Archive

July 14, 2011 Archive

Mobile Marketing | July 14, 2011

Moolah Media, mediaFORGE launch mobile toolsets

Add a few new tools to your mobile campaign prep. This week mobile affiliate network Moolah Media is launching their Mobile 3.0 Suite, with tools for apps and the mobile web for app developers and publishers. Meanwhile, mediaFORGE is now offering HTML-based ads for mobiles. >>

Ecommerce | July 14, 2011

Report: One-third shopper's sessions end in branded search

When it comes to the purchasing funnel etailers may be too focused on that last click and missing out on revenue. According to new data from C3 Metrics, 37% of shoppers exit the purchasing funnel by conducting a branded search. Meaning that, rather than checking out they are abandoning carts to get product information. >>

Social Marketing | July 14, 2011

Facebook reveals best practices for journalist Pages

New research from Facebook delves into what types of posts on journalist Facebook Pages attract the most attention and feedback. >>

Advertising | July 14, 2011

More men cleaning, ads need revising

Ads for household cleaning products are usually aimed at women, but it could be time to put men in the picture as new research from Mintel shows that the number of men wielding dusters and brooms is on the rise. >>

Advertising | July 14, 2011

IAB releases best practices for marketers, publishers

As the web becomes more segmented it is more important than ever for brands and advertisers to test campaigns and then analyze their performance. A/B testing gives insight into campaigns pre-launch that can have huge impact on the bottom line; meanwhile accurate ROI post-campaign indicates where improvements can be made. >>