BizReport : July 7, 2011 Archive

July 7, 2011 Archive

Ecommerce | July 07, 2011

Digital distribution sales 90% of PC game publisher's revenue

Games publisher Paradox Interactive says it no longer needs retailers as the vast majority of the company's revenue is now derived from digital distribution sales Meanwhile, Bohemia Interactive claims if it wasn't for digital distribution its PC game development would cease. >>

Mobile Marketing | July 07, 2011

Brands: What QR Codes can do for you

Love them or hate them, and most small businesses admit they just don't understand them, QR codes are changing the mobile web. The small codes, when scanned onto a device, offer everything from coupons to product information. And yet, many small and local businesses aren't using them. >>

Advertising | July 07, 2011

Study: Where to engage overworked, over-stressed women

When it comes to having it all, most global women say they are closer to getting what they want. But having it all comes with more than a great job and family life. According to a new report from Nielsen, women have more opportunities but also have more stress in their lives. >>

Ecommerce | July 07, 2011

Survey: Area codes as important as zip codes for SMBs

In the 1980s and 1990s, businesses may have paid a premium for a physical or boxed address in certain areas of New York and California, today's businesses are looking for a more trendy area code. For a better business image, these businesses are looking to their phone numbers to impress potential clients and customers, because addresses - whether physical or just a PO Box - just aren't making the cut. >>

Ecommerce | July 07, 2011

What's causing online shoppers to abandon your store?

Ever wondered why some online shoppers barely make it through your virtual door before heading back out again? A new survey from Econsultancy throws more light on why some potential customers don't hang around or ditch their cart at the last minute. >>

| July 07, 2011

93% game app downloaders prepared to pay to play

The most popular category of mobile app downloaded in May was games, according to new statistics released this week by the Nielsen Company. >>