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BizReport : July 6, 2011 Archive

July 6, 2011 Archive

Mobile Marketing | July 06, 2011

Mobile consumers ready to call

According to comScore more than 230 million American consumers, age 13+, are now mobile phone users with nearly 78 million accessing the mobile web from a smartphone device. For most mobile campaigns, brands may be too focused on web-type results, say some reports. >>

Email Marketing | July 06, 2011

Frontier Communications, Yahoo to co-brand email experience

A new partnership between Yahoo and Frontier Communications may give rural American consumers better access to online content. Frontier Communications is the largest communication services provider for rural areas in America; through the partnership Yahoo will power content, offering a co-branded experience for consumers. >>

Trends & Ideas | July 06, 2011

Gartner: Gaming spending to move up a level

Spending on games is set to move up a level, predicts Gartner, as consumers splash out on titles to keep them entertained on their mobile devices. >>

Trends & Ideas | July 06, 2011

Family tech use study reveals 'like father, like son'

Think it's just teens that are surgically attached to their tech gadgets? Think again. A new study from the Barna Group found that parents are just as dependent on technology as their kids. >>

Mobile Marketing | July 06, 2011

Global mobile payments to almost triple by 2015

New figures released by Juniper Research show that global mobile payments will almost triple by 2015 thanks to a rise in the number of NFC-enabled devices and the development of mobile wallets. >>