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BizReport : July 1, 2011 Archive

July 1, 2011 Archive

Advertising | July 01, 2011

Advertisers plan to up spend, but not on mobile or digital

Figures released by Advertiser Perceptions show that advertisers are planning on spending more money in the coming 12 months. However, the areas in which they plan to increase advertising spend are somewhat surprising. >>

Mobile Marketing | July 01, 2011

E-reader growth outpaces tablets, preferred by women

New data from Pew Internet reveals e-reader adoption is outpacing tablets. Are those using such devices shunning print publications? Not according to research by Gfk MRI. >>

Ecommerce | July 01, 2011

AdYen hosted payment pages may protect consumer data

When a consumer connected to the Internet five years ago, chances were that person connected from a PC or laptop. Today, that same consumer might connect from a PC but may also connect through a smartphone or tablet device - and he or she is likely not at home or at work. As consumers mobilize their lives and travel more for business and pleasure it is important for their favorite brands to be accessible. This is why ecommerce brands need to think globally. >>

Research | July 01, 2011

Platform to help independent contractors grow faster

The biggest buzz over outsourcing and downsizing from a corporate standpoint may be over, but the practice of outsourcing some components of business is going strong. From outsourcing online content to hiring creative types for campaign creation, big businesses are increasingly turning to freelancers and independent contractors to fill the void. >>

Social Marketing | July 01, 2011

VerticalResponse release includes social sharing tools

Sharing email marketing messages is one step simpler for VerticalResponse clients. This week the email hub released a suite of social media tools set up to make social sharing of email messages and marketing simpler. From the suite, businesses can include social sharing icons within email messages for Facebook, Twitter and LinkedIn; companies can also utilize analytics to determine how their messages are being shared within the social space. >>