TRAFFIQ taps Phluant for mobile options

"For the past several years, we have been building a tool that simplifies advertisers' lives, and having rich media mobile delivery capabilities accessible within TRAFFIQ gives them the ability to easily control yet another media type with one tool," said Nick Pahade, TRAFFIQ CEO. "User engagement is extreme on mobile devices, and mobile users cannot expect to be captured with standard banner creative. Phluant brings the rich media ad experience to mobile devices, and we are pleased to be able to offer our demand side customers the ability to deliver that seamlessly through our platform."

"Mobile advertising should be as easy and accessible as traditional display media," said David Breckling, Phluant CEO. "Platforms like TRAFFIQ are increasingly simplifying the entire digital media process across channels and we are delighted to solve an important part of the puzzle for their demand-side partners."

Advertisers will be able to access guaranteed display, real-time bidded display and mobile within a single platform. Specific to mobile, the ads will be cross-platform, able to be deployed through Apple, Android, BlackBerry, Nokia and Windows phones. Publishers with TRAFFIQ who haven't optioned mobile need only add the mobile inventory channel to their sites from the TRAFFIQ dashboard.

Tags: ad models, advertising, content, mobile ads, mobile content, mobile marketing, TRAFFIQ