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BizReport : Social Marketing : June 27, 2011

Tool monitors socnets, offers insight

Monitoring the social space is one step easier now that a new tool from General Sentiment is out. Called Media Measurement Dashboard 2.0, the tool helps brands by monitoring social conversations to determine how consumers feel about certain topics. That, in turn, can let brands know how consumers feel about their upcoming products or projects.

by Kristina Knight

generalsentiment.gifThe new dashboard makes it easy for brands to first analyze what is happening in the social space and then apply that information to campaigns to help increase campaign ROI or correct a negative impression of a campaign. Trending Topics is one tool in the dashboard that may have the biggest impact on brands in the social space.

This tool allows brands to follow or monitor Twitter conversations, but also helps to monitor reactions to both traditional and online news media. This more holistic view should make it simpler for brands to get a correct impression of how consumers are reacting to a product, topic or brand as a whole.

"Our Media Measurement Dashboard and Industry Trending Topics Tool are powered by trusted analytics designed to answer big brand problems," said Greg Artzt, General Sentiment CEO. "We want to make sure that executives are never in the dark when it comes to discussion around their brands."

What kind of information can this type of data bring to brands? On Tuesday, June 21, movie screens lit up with a new teaser of the 1980's classic film "Footloose" starring Julianne Hough and Kenny Wormald. By monitoring social conversations across hubs like Twitter, brands can see that sentiment toward the film was mixed and yet sentiment toward the lead actors increased their sentiment scores.

Tags: advertising, General Sentiment, social marketing, social monitoring, social networks, Twitter

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  • This sounds like a great tool! Since Twitter is so instantaneous, it's easy to lose a conversation to the noise. Being able to see how people are reacting to your brand/company/campaign is incredibly useful.



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