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BizReport : Blogs & Content : June 16, 2011

Study: Video wanted on all screens, all the time

Summer blockbusters or fall and winter Oscar nominees, new research shows younger viewers are likely watching movies on electronic devices as well as movie and television screens to feed their content craving. While the original box office run is safe and these consumers are also watching films on traditional television, it seems that younger viewers are also consuming movie content online at a rapid pace.

by Kristina Knight

epix.pngAccording to the EPIX report younger adults (age 25-34) are more likely to view movies and video content on video-capable devices - iPods, tablets and smartphones - than 'older' (age 35-64) adults. About half of video streaming consumers also watch movies and content on 'premium' television channels, and that online movie watchers are also connecting via Internet-enabled television sets.

"Consumers are increasingly accessing entertainment content wherever and whenever it is available and underscore the growing opportunities in cable to adapt these changing viewing habits by providing movies and other content on every platform," said Mark Greenberg, President and CEO, EPIX.

To that end, a few video releases may interest advertisers.

First, Affine Systems is now using contextual targeting to connect online video viewers with the content they want. The platform scans online video frame by frame to determine what content is contextually relevant to the advertiser; it also flags potentially questionable content - like nudity or violence - so that video advertisers can determine if the content is suitable to their brand. The content is then categorized by type - Television Shows, Movies, etc.

Next up, FreeWheel has released version 4.0 of its Monetization Rights Management (MRM) system, one of the leading content management systems. The platform which helps advertisers manage campaigns. The updates include an inventory management segment which should make inventory management more seamless for advertisers and partners.

Finally, a new video player is being rolled out from vzaar. The new player allows users to add images and custom effects to their players - so a brand could easily create a branded video player to reinforce their message. The content can also be watermarked for additional security.

Tags: Affine Systems, EPIX, FreeWheel, online advertising, online video, video advertising, video content, vzaar

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