News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Packaged messages more engaging to consumers
During the planning stages of that next video campaign, brands may want to give more thought to the packaging of the message and how it is delivered. A new report from Synaptic Digital and Kantar Video finds that consumers have a better perception of packaged ads; they also found that men and woman are consuming video content differently.
Data from comScore finds that more than 176 million US consumers tuned in to online video during the month of May, watching an average of 15 hours per viewer. For the month there were nearly 6 million viewing sessions. Most are tuning in to video through YouTube/Google sites, but VEVO, Yahoo and Facebook are also pushing plenty of video traffic. Advertising-wise, Hulu continues to generate the most ad viewing impressions with just over 1 billion ads served.
Women, the Kantar study found, process messages delivered in different formats, which causes a lift in awareness but that men aren't processing multi-channel delivery any differently.
"When consumers are in the market to purchase, their appetite for facts to help make an informed buying decision is best served by the information made available through the Earned and Paid message formats," said Jim Lonergan, CEO and President, Synaptic Digital.
Other interesting findings include:
News-type packaged ads are more engaging to viewership
'Earned' ads are better at increasing brand awareness metrics
'Paid' ads are better at increasing persuasion metrics
Women are more responsive with Paid, Earned and Brand executions
The best exposure sequence was: Paid - Brand - Earned
- Study: Calls more valuable to brands than clicks
- Research reveals toddlers are mastering mobile
- Experian helps tackle the challenges of data migration
- Survey: SMBs concerned about cyber security
- Study: Android passes iOS in mobile revenue
- Forrester: 96% of music sales will occur online by 2019
- Ad Roundup: New sales and mobile analysis tools
- Reports: SMBs overworked but happy
Featured White Papers
- Successful, Easy Mobile Email Design
For email marketers, smartphones present a puzzle. The device are widely used to read email and consumers are increasingly willing...
- The Video Marketing Handbook
Everything you need to build a video marketing strategy. The Video Marketing Handbook covers everything from video production through to...
- Gain Real-time email competitive intelligence with this video
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox...