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BizReport : Research archives : June 01, 2011

Report: Dads may be surprised this Father's Day

When it comes to parental holidays, father's often feel like the forgotten parents. With so much time spent on Mother's Day - from cards and flowers to meals out and actual excursions, Dad's are sometimes underwhelmed with a new tie or hammock. Not so this year, according to one forecast. According to the National Retail Federation, Dad may be pleasantly surprised this Father's Day.

by Kristina Knight

NRF.gif"Shoppers seem to be more excited when it comes to gift giving, and encouraging sign for retailers - and dads - everywhere," said Matthew Shay, President, NRF.

The NRF forecasts that children may spend about $10 more on dear-old-Dad this year. On average, kids spent about $94 on dad's in 2010; in 2011, they are expected to spend $106.49. That is the most to be spent on dads in eight years. The total spend for Father's Day is expected to reach just over $11 billion.

Dads can expect their children to splurge on:

  • $2 billion on 'activities' - golfing, eatching out, movie-going
  • $1.4 billion on gift cards
  • $653 million on sporting goods
  • $1 billion on electronics
  • $1 billion on apparel
  • $1 billion on home improvement/tools/appliances

"Dad has always been content spending Father's Day grilling in the backyard or shooting hoops in the driveway, but this year kids have bigger plans for him," said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch, which conducted the survey. "Shoppers are putting more thought into Father's Day gifts and are seeking out the perfect personal - yet practical - gift to say thank you to the man who's always been there for them."

Still, Mom reigns supreme in the gift-getting category. Experts say kids spent an average of $140 on Mom in 2011, an increase of about $15 over 2010. The increase pushed the 2011 Mother's Day holiday back to 2008 spending levels. Total spending for Mother's Day reached more than $16 billion.

Tags: BIGresearch, Father's Day, National Retail Federation, online shopping, online spending, shopping

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