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BizReport : Email Marketing : June 27, 2011

New tool enables email list-building via SMS text message

Growing email subscriber lists is a priority for many businesses, big and small. A new tool just released by Constant Contact enables potential subscribers to join email lists even when they're on-the-go via SMS text message.

by Helen Leggatt

constantcontact.gifA primary goal for many businesses, big and small, is to grow their email subscriber lists. With consumers' attention split across many screens and networks, email marketers are finding it harder to grab their attention when they're at their most responsive.

A few social-savvy brands have begun implementing email collection on their Facebook Pages to capture those interacting on social networks, but not many. A recent survey by SilverPop found that, despite brands' email subscribers significantly outnumbering their Facebook Likes by about 70-to-1, just 10% of brand Pages provide a way for Fans to opt-in to receive email.

In the last few days Constant Contact has announced it has developed yet another channel via which email marketers can collect addresses. Their new tool, called "Text-to-Join", enables mobile phone users to sign up for subscriber lists via SMS text message.

"With Text-to-Join, customers and prospects can join your email list right then and there when they are most interested in continuing a relationship using their ever-handy mobile phone," said Ellen Brezniak, senior vice president of product strategy at Constant Contact.

"It's a real win for businesses and nonprofits looking to expand the reach of their email marketing efforts. This feature is exciting because it makes it easy to capture a contact in real time and enables our small business customers to genuinely benefit from mobile technology."

Some of Constant Contact's customers are reported to have had significant success with "Text-to-Join" with some growing their email lists by more than 100%.

Tags: email list, email marketing, email subscriber, email tools, SMS text message

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