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BizReport : Email Marketing : June 08, 2011

How retailers can use email to convert

Just in time to hop on a rising trend, Listrak is releasing updates to its platform, offering more services and options for retail clients. The release is good timing as new research from Responsys finds that retail emailers are sending more promotional messages. For the week ending June 3, retailers sent an average of 3.1 promo emails to their subscriber base.

by Kristina Knight

listrak.pngAlthough a short-term drop, that is a 13% increase year over year according to Responsys; some of the increase can be attributed to upcoming Father's Day and 4th of July sales and events. Per customer, the retail spend for dad's day is expected to increase to nearly $100.

The Listrak platform is releasing Version 4.11 which includes ecommerce tools like a shopping cart abandonment dashboard - including how many carts are abandoned and how to reach those abandoners. The improvements also include a message approval system and updates to the triggered message system.

"Our goal is to provide retailers with the solutions to establish credibility by incorporating ratings and reviews, to be more relevant with the insight and to do advanced segmentation and targeting; and to understand the return and revenue from email marketing all in an effort to increase ROI and customer lifetime value," said Ross Kramer, Listrak CEO.

Perhaps of most interest in the Customer Purchase Metrics sync which identifies behaviors and offers purchase insights so that retailers can better segment their subscriber base to create more relevant messages. The metrics system offers purchasing history broken down into 'lifetime spend' and from there broken out into yearly spending numbers.

Tags: ecommerce, email marketing, Listrak, Responsys, retail, retail messaging

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