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BizReport : Ecommerce archives : June 03, 2011

Coupon hub offers local deals, for-a-cause options

With daily deal sites booming, and most visitors women, a new face in the market may gain traction quickly. Called SharingSpree, the hub offers local deals specifically for women and at the same time, gives women the chance to give back to local non-profits or schools.

by Kristina Knight

SharingSpree is currently available in Nashville, TN and Portland, OR. Deals for Birmingham, AL will launch soon, and there are plans for more localized deals as well.

I had the chance to chat with Timothy Moorehead, of SharingSpree, about the platform options.

"When offering a SharingSpree deal for an online product or service, the online business is featured on the website and marketed to all of SharingSpree's customers, bringing thousands of customers to their websites to purchase the deal while also creating awareness of the site's product or service," said Moorehead. "Whether the consumer purchased the deal of not, they are now aware of the business website. Many of these folks become regular customers of the online business."

Moorhead suggests that businesses interested in getting into daily deal or group couponing think about their own business model first, so that the deal is specific to their offerings.

"Deals on these sites should accomplish the goal of growing their customer bases. Merchant offers should be enticing enough to get people to come out and try their products or services," said Moorehead. "In this economy, consumers need to feel confident they are getting a great deal before hitting the 'buy' button."

To date, the hub has raised more than $100,000 for local charities.

Tags: daily deals, ecommerce, group deals, online coupons, SharingSpree, social marketing

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