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BizReport : Advertising archives : June 29, 2011

Augme launches Ad Life mobile platform

Augme has released Ad Life 4.0, a mobile platform which may help advertisers better traverse the mobile space. The mobile platform is developed as SaaS; it should help mobile brands better aggregate data, giving them better insight into mobile behaviors.

by Kristina Knight

augme.jpgThe platform includes options such as:

  • Mobile sweepstakes, rebates and couponing

  • Content management systems (CMS) and content rendering

  • Mobile tracking and analytics

  • Mobile web and app options

  • Location awareness
  • "The recipe for mobile marketing success extends well beyond strategy and creative applications," said Anthony Iacovone, Chief Innovative Officer of Augme Technologies, Inc. "Augme's mobile marketing technology platform serves as the foundation that delivers all functions of mobile execution. Ad Life connects with core enterprise systems for the delivery of mobile advertising and marketing content; manages communications with consumers and shoppers, as well as patients and health care professionals; and evaluates marketing campaign tactics. Ad Life 4.0 represents a core element in the measurement, refinement, and interpretation of what is expected to quickly become millions of data points across multiple channels."

    Consumers act and react differently in the mobile space according to experts. While a search query online may result in a click-thru to a manufacturer website and then, days later, a conversion, studies have shown the queries and clicks in mobile are much faster. When a consumer queries a search engine from a mobile phone or device, most times they want immediate information - they want to make a specific purchase, to visit a specific store location, etc. Having the right tools to determine those behaviors and intents should help brands better connect and engage mobile consumers.

    Tags: Augme Technologies, mobile advertising, mobile marketing, mobile platforms, mobile tools

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