BizReport : June 30, 2011 Archive

June 30, 2011 Archive

Mobile Marketing | June 30, 2011

Android - Half a million activations each day and growing

Last month the number of Android activations was 400,000 but the mobile operating system has continued to grow and grow and this month (June) the number of daily activations sits at 500,000. >>

Email Marketing | June 30, 2011

ExactTarget: Email main driver of purchases via mobile

Email has pipped text messaging and Facebook to the post when it comes to driving mobile purchases. Such are the findings of a new report from ExactTarget that also highlights the need for marketers to ensure their marketing messages render properly across all mobile devices. >>

Advertising | June 30, 2011

Study: Primetime is the new prime time

When it comes to online video more people are watching for longer periods of time. A new study from Yahoo, Phase 2 of Video, finds that not only are viewers consuming more video content they are becoming more discerning of the quality of content and, by comparison, the ads supporting that content. >>

Blogs & Content | June 30, 2011

Platform may help games go viral

Game mechanics are changing the way consumers interact with brands and advertisements, but to date it has been hard for brands to get in to gaming because of limitations within the social networks hosting games. With more consumers gaming from social networks, this has become a big problem, but a new solution from Adknowledge may help brands get more game play. >>